Tune Up Your Marketing Podcast

Tune Up Your Marketing Podcast

From concept to scripting, professional voice talent to production, MPG turned Trimble Ag’s dream of a marketing podcast for dealers into reality. “Tune Up Your Marketing with Trimble” is dedicated to helping dealers jump start new projects and fine-tune what they’re already doing—putting them on the road to better awareness for their dealership, stronger relationships with customers, and a more profitable business.

Our professional emcee brings a friendly voice to the interview-style podcasts, which have explored a range of marketing topics, from social media to artificial intelligence. We also created ways to keep each episode rolling with engaging elements like Trimble trivia, favorite on-the-road snack and music advice, and even a “Dad Joke of the Day.”

Messages from Trimble leadership round out the podcasts, which have become an important tool for sharing tips and best practices. To listen to an episode, go here!

 by 11 Jul 2023 0 comments

Zevo – Inside the Science

MPG helped Zevo bring its science to life with a 3-D experience showing how Zevo works differently than other bug sprays.

Zevo uses nature-inspired ingredients to kill bugs by overloading their neurotransmitters—a unique method of action that the brand knew would impress consumers, media and retailers.

To visualize this, they turned to MPG. Our team crafted a video framing Zevo as one smart mom’s answer to traditional bug sprays and “natural” ones that haven’t impressed with their effectiveness.

As Mom explains, we zoom to the molecular level for a 3-D animation showing just how Zevo’s active ingredients work within a bug’s system, targeting pathways found only in insects, not people or pets.

MPG brought all its video-production capabilities to bear for this project, creating various versions for social media and filling a much-needed spot in Zevo’s marketing toolbox. Watch the video here.

 by 24 Aug 2021 0 comments

Crest Whitening Emulsions Webinar

Webinars and other virtual events exploded in popularity with the onset of Covid-19, but quality often suffered due to the unpredictability of going live from remote locations. MPG’s solution for Crest ensured a best-in-class experience by seamlessly combining pre-recorded and live segments.

Paul Sagel, inventor of Crest Whitening Emulsions, knew dental professionals wanted a deep dive into the science behind his new breakthrough. He and the brand team turned to MPG to elevate their webinar above the often clunky, Powerpoint-laden events of the past. We delivered with an experience designed to make the science shine while being as foolproof as possible.

We started with a one-day three-camera video shoot that captured the bulk of the webinar content in a beautiful studio. A Q&A format with a professional host helped take pressure off Paul while creating a more engaging conversational tone. While in the studio, we also captured a series of short FAQ videos for social media.

Our team edited the footage into a polished “look live” presentation. A week later, on the night of the webinar, we went back to the set with everything just as it had been during our shoot. We live streamed, playing the pre-recorded segment first, then going live for Q&A. Viewers experienced one seamless event as MPG and brand team members interacted with them via chat.

Recordings of the webinar are now being used by Crest across a variety of platforms, and the experience is becoming a template for future webinars.

 by 04 Jun 2021 0 comments

World Choir Games

When singers from around the world converged on Shaoxing, China, in July 2010, they not only enjoyed two weeks of competition and camaraderie, they also got a glimpse of what would come when the World Choir Games traveled to Cincinnati in 2012. MPG worked with the Cincinnati USA Convention & Visitors Bureau to create and produce a Broadway-caliber show introducing World Choir Games participants to Cincinnati and the legacy of American Music.

See some of the show.

MPG crafted “The American Dream: A Musical Journey” with world-class writers, musicians, performers, choreographers and designers. From Gospel to Jazz, Country to Motown, the hour-long, multimedia show was a true celebration of the impact American music has had on music worldwide. The sold-out audience of more than 12,000 greeted the show by singing along, waving the American flag and rewarding our cast with a massive standing ovation.

City leaders were so impressed with “The American Dream” and its potential impact on attendance for the 2012 games that they awarded MPG a Spirit of Cincinnati Partnership Award.

Dan Lincoln

President and CEO / Cincinnati USA Convention & Visitors Bureau

“Moening Presentation Group created a multimedia spectacular that not only introduced the world to Cincinnati and American Music, but got the entire audience on its feet. From the music, staging and choreography to the entertainers and heartwearming video storyline, MPG’s showcase was Broadway-caliber. We were proud to have them representing the Queen City at the World Choir Games in Shaoxing.”

 by 02 Nov 2013 0 comments

P&G Global Marketing Summit

MPG is proud to have produced Procter & Gamble’s Buzzpoint meeting, which gathered brand managers from around the world to motivate them with an eye toward influencers in the marketplace.

MPG handled all aspects of this exciting event, including lining up speakers such as emcee Nick Clooney and producing a humorous opening video titled Influencer Eye for the Brand Guy. A spoof on the popular TV show Queer Eye for the Straight Guy, the video featured top P&G officers providing their tips on how to attract and engage key influencers.

Bryan McCleary

Associate Director, External Relations / Procter & Gamble

“Buzzpoint was one of the most talked about global events at P&G in recent years. Originally planned for 300 people, the program MPG developed was so inherently buzzworthy that we had to move the venue to accommodate the 600-plus people who registered. The event itself was superb, creating an incredible experience for our global marketing organization, CEO, and top management. Word of mouth about the event spread throughout the industry, including a major article in Advertising Age.”

 by 30 Oct 2013 0 comments