Secret Whole Body Deodorant

Helping brands build important relationships is MPG’s superpower, and we were honored to bring Secret’s new Whole Body Deodorant to the American College of Obstetricians and Gynecologists’ annual Clinical and Scientific meeting. Through presentations, demos and expert Q&As, we helped physicians understand how Secret Whole Body Deodorant can help patients feel more confident about addressing body odor that concerns them.

We knew going in that this would be a tough crowd and worked with the brand to craft just the right messaging. We then helped extend that messaging with “woman on the street” interviews for the brand’s social media and commercial toolkit. When the three-day convention ended, the Secret team reported: “Overwhelming POSITIVE response, curiosity, and willingness to recommend to patients.” And here are just a couple of quotes from other exhibitors:

“There are layers to your booth. I love it!”

“We got some ideas from watching you work. You guys set an example of how to do it!”