Dermatologists learned why patients with sensitive skin don’t have to sacrifice great fabric care at a new, MPG-created experience for the American Academy of Dermatology Annual Meeting.
Tide, Downy and Bounce took center stage in a dedicated booth that included a professional presentation and a visit by NFL star Shaquil Barrett.
Check out our video for more on how MPG helps build relationships with important dermatologist partners.
P&G Beauty’s transformative science shines in a new experience crafted by MPG for the American Academy of Dermatology Annual Meeting.
Our elevated booth design, professional presentation, and scientific demos brought to life how Olay, Head & Shoulders, Secret, Venus, Braun and Old Spice partner with dermatologists to help bring out the best in their patients’ skin and hair.
In addition to sampling and information sharing, the space also provided a perfect backdrop for influencers and P&G scientists to create social media content.
See all the details in our recap video.
MPG helped pediatricians understand how Dreft can improve laundry care for their littlest patients with a live presentation and booth at the American Academy of Pediatrics National Conference in Anaheim.
Our professional presenters and brand ambassadors drew visitors into the space and shared Dreft’s gentleness on babies’ skin while demonstrating how well it cleans, introducing audience members to Dreft’s new Free & Gentle Unscented variant. MPG’s display also included information on Tide Free & Gentle, Downy and Bounce.
MPG has worked with many brands in their quest to earn recommendations from health care professionals, including Pampers, Always, Metamucil and Olay. Contact us to discuss how we can help your brand engage with these important influencers.
MPG’s work spans the globe. From Europe to China and Australia, our team helps companies and brands stand out abroad.
Most recently, we went Down Under to bring Trimble Ag’s message to life at the Cotton Conference in Gold Coast, Australia. Our professional host delivered back-to-back multimedia presentations at the Trimble booth, demonstrating how Trimble technology enables Easier Farming with Precision.
Past projects include meeting and presentation support for Trimble in Spain and Italy, live tradeshow presentations in Sweden and Germany for Crest and Oral-B, and a presentation in both English and Mandarin at the FDI World Dental Federation.
Also in China, we produced a Broadway-style production introducing Cincinnati, Ohio, as the next host of the World Choir Games. Learn more about this project here.
MPG has full capabilities to meet your international event needs, including trade show booth design and fabrication. Contact us to discuss your next project.
Zevo wanted to show retailers just how eager their customers are for a bug solution that is effective and not as harsh as “the traditional stuff.” MPG is making the message fun with an experience that demonstrates exactly why stores should have Zevo on their shelves.
Zevo’s new booth premiered at the Ace Hardware Spring Convention and is now touring various trade shows around the country. MPG provides flexibility to meet the needs of each venue, including a scalable design, and multimedia presentations in a variety of lengths.
Our longest features a fictional mom or dad speaking their mind about why they want Zevo’s “smarter” products and why stores should be stocking them. Shorter presentations are more “just the facts,” and can be tailored to the audience’s interests and time availability.
In a sea of booths filled with bug sprays in red and black cans, Zevo’s experience is a breath of fresh air, bringing to life what sets Zevo’s “people friendly, bug deadly” technology apart.
Precision Agriculture makes farming easier, but how can be difficult for farmers to understand. So Trimble Ag called on MPG to make its message simple and engaging at the National Farm Machinery Show.
We opened the booth experience with a presentation that brought to life the benefits of Trimble’s precision ag technology. Using an emotionally compelling script and back-up video with beautiful visuals, our professional presenters helped visitors envision what precision ag could mean to them.
Those who were interested in learning more were then invited to speak with Trimble experts at stations dedicated to specific solutions.
MPG’s design partner, IGE Group, designed and fabricated the Trimble booth, helping create an experience that made Trimble a standout on the show floor. See a bit of the presentation here.
With Covid continuing to affect travel, Trimble once again moved its international AgConnections reseller meeting virtual and asked MPG to help craft a best-in-class experience.
Our team helped script and develop visuals for general sessions, worked with Trimble experts to build breakouts, and created opening and closing videos that captured the theme and energy of the event.
MPG Vice President and Presenter Kim Moening served as emcee, providing a friendly face and compelling messaging to keep the event flowing smoothly. All elements were pre-recorded for the two-day event, which was shown in several different time zones and languages.
For their second outing at the Natural Products Expo, 9 Elements and Tide built on the success MPG helped them achieve their first time around, creating a fresh, eye-catching booth that blended retail and science to show how their nature-inspired cleaning products not only do a great job, but are gentle to the earth.
We handled all aspects of the experience, including booth design and fabrication, and writing and staffing a live presentation detailing the benefits of 9 Elements along with how Tide is encouraging consumers to make laundry more eco-friendly by washing in cold water. Friendly brand ambassadors rounded it all out, engaging visitors with an invitation to follow up and learn more.
Webinars and other virtual events exploded in popularity with the onset of Covid-19, but quality often suffered due to the unpredictability of going live from remote locations. MPG’s solution for Crest ensured a best-in-class experience by seamlessly combining pre-recorded and live segments.
Paul Sagel, inventor of Crest Whitening Emulsions, knew dental professionals wanted a deep dive into the science behind his new breakthrough. He and the brand team turned to MPG to elevate their webinar above the often clunky, Powerpoint-laden events of the past. We delivered with an experience designed to make the science shine while being as foolproof as possible.
We started with a one-day three-camera video shoot that captured the bulk of the webinar content in a beautiful studio. A Q&A format with a professional host helped take pressure off Paul while creating a more engaging conversational tone. While in the studio, we also captured a series of short FAQ videos for social media.
Our team edited the footage into a polished “look live” presentation. A week later, on the night of the webinar, we went back to the set with everything just as it had been during our shoot. We live streamed, playing the pre-recorded segment first, then going live for Q&A. Viewers experienced one seamless event as MPG and brand team members interacted with them via chat.
Recordings of the webinar are now being used by Crest across a variety of platforms, and the experience is becoming a template for future webinars.
Since joining forces with Crest and Oral-B more than 20 years ago, we’ve consistently taken their convention outreach to new heights, creating exciting new ways for the brands to build relationships with dental professionals.
Our latest is a stunning new custom-designed booth that offers multiple ways for dental pros to experience and learn about Crest + Oral-B innovations.
From the timeline queue and science-based “Innovation Station” demos to brushing stations and dual theaters that allow even more attendees to pulse through, the new booth not only makes engaging with Crest and Oral-B fun and memorable, it is a true stand-out with its striking blue color-scheme and larger-than-life graphics.
At the heart of the booth are our multi-media presentations, which bring Crest and Oral-B to life through storytelling, special effects, and the talents of our MPG professional presenters.
The new booth, which debuted at Yankee Dental Congress 2020, will be Crest and Oral-B’s “home away from home” for the foreseeable future.
A full-service experiential marketing agency specializing in event management, interactive presentations, trade show displays, event design and decor, entertainment management and event digital marketing. Partner with us and put your message in the spotlight.
