Swiffer

Swiffer

When Swiffer needs to build relationships with flooring professionals, they turn to MPG.

From a custom booth with eye-popping graphics to interactive presentations, our team has helped Swiffer stand out at industry events such as the National Wood Flooring Association Expo and The International Surface Event. Check out our recap video!

We’ve been with Swiffer since its first foray into professional trade shows. Our presentations and demos prove Swiffer PowerMop’s safety on wood floors, while showcasing features developed based on feedback from flooring experts and consumers. The experience has been a game changer, and brand team members have raved about MPG’s work furthering Swiffer’s reputation within the wood industry.

 by 07 Feb 2020 0 comments

Healthier Moms, Stronger Babies

With new research showing how oral health can impact pregnancy, Crest and Oral-B wanted to build relationships with the primary health care providers for moms-to-be.

So MPG crafted a booth and live presentation for the Association of Women’s Health, Obstetric and Neonatal Nurses Convention that used humor as the door to serious information. Since oral health issues are common during pregnancy, we educated our audience that most moms in their care are “Dirty Mouth Moms,” suffering from gingivitis and plaque build-up, exacerbated by a common fear of visiting a dentist while pregnant.

Then, we told them how to help “clean it up” with support from Crest + Oral-B and the March of Dimes.

The concept came to life with sound clips of moms talking to their doctors with words bleeped out, speech bubbles with symbols representing “dirty talk,” and booth graphics showing pregnant women covering their mouths. Nurses loved the approach, and stuck around to learn about how their guidance and recommendations can help create healthier moms and stronger babies.

A similar, MPG-created presentation at the American Congress of Obstetricians and Gynecologists’ annual meeting earned such a positive reception that plans are in the works for more outreach to these important influencers.

 by 11 Sep 2017 0 comments

Always, Tampax, Metamucil

Seeking to build relationships with OBGYN professionals, we crafted a series of demos bringing to life why doctors and nurses should recommend Always, Metamucil, Tampax and Dreft to their patients.

The mini-presentations were given at the Annual Clinical and Scientific Meeting of the American Congress of Obstetricians and Gynocologists. Medical professionals made their way among a series of stations, engaging with MPG presenters and hosts for an up-close look at how these brands can help improve their patients’ lives.

MPG worked closely with brand representatives on all aspects of the experience, from scripting and staging to booth and graphic design.

 by 25 May 2017 0 comments

Pampers

There’s a real science to creating diapers and wipes that help protect babies’ skin. With MPG’s help, Pampers is bringing that science to life for pediatricians. Our live demonstrations have been shared at events such as the American Academy of Dermatology meeting and the American Academy of Pediatrics National Conference and Exhibition.

By combining hands-on demos with compelling design insight, MPG product specialists give doctors a reason to recommend Pampers for their littlest patients. In fact, 91% of physicians who visited our booth at AAD said they were more likely to recommend the products featured there.

Dianna Kenneally

Senior Manager / P&G Baby Care Scientific Communication

The MPG team brought our science to life with professionalism and flair. They worked tirelessly with us to make sure all details were correct, and that our message was communicated in a way that the doctors in the audience would find compelling, while still retaining our warm and caring brand character.

 

 by 08 May 2015 0 comments

P&G Skin Care Brands

MPG has helped P&G brands look their best to dermatologists since 2004. Now, more brands are seeking recommendations from these important influencers. And our experiences have evolved to keep pace.

Our booth at the annual American Academy of Dermatology meeting brings the elegance and innovation of P&G skin care to life. You can see a sample of the 2023 show right here.

The experience has included a science-focused multi-media live presentation, hands-on demonstrations, and other experiences that help dermatologists understand how brands such as Olay, Gillette, Pampers, head & shoulders and Tide Free & Gentle can address common patient concerns.

MPG provides turnkey services for winter AAD, including exhibit design and fabrication, presentation scripting, video production, and staffing of professional product specialists.

See a recap of our work at AAD 2018

Glenn Williams

Senior Manager / P&G Health Care Professional Communications

“MPG’s work this year at the American Academy Dermatology set a new standard of excellence. More than 6,000 medical professionals visited our booth in just three days, and left amazed, buzzing – and, most importantly, enthused about P&G’s products and science.”

 by 28 Mar 2014 0 comments

BlogHer

With influential bloggers descending on San Diego for the BlogHer convention, Procter & Gamble wanted to highlight the many ways P&G products make home life easier. MPG made that possible with the “Home Away From Home” – a 50 x 50 booth resembling a chic and sunny California-style house. Each room featured activities spotlighting P&G brands such as Swiffer, Cascade, Puffs, Pringles and Febreze. The home was made entirely of sustainable materials in keeping with P&G’s green mission and provided a warm, welcoming place where more than 3,000 bloggers could experience P&G products.

In addition, MPG handled the décor for P&G’s Life Well Lived Day which kicked off the blogging convention. From a poolside spa party featuring P&G beauty brands to a back-to-school-themed Bounty display and a relaxing, aromatherapy environment for Puffs and Charmin, we created areas where bloggers could interact with P&G brands in surprising ways.

MPG also helped design a special area where bloggers could turn in swag they’d received at the convention and either swap it for other items or donate for recycling. The Swag Exchange helped demonstrate P&G’s commitment to sustainability and allowed bloggers to get the most out of the samples and other gifts they received at the convention.

Anne Westbrook

External Relations / P&G US Operations

“We knew we could count on the MPG team to create engaging, beautiful and green environments while staying within budget and making sure there were no surprises along the way. MPG’s creativity, communication and ability to coordinate with so many different brands and agencies made P&G’s Home Away from Home at BlogHer a real success.”

 by 01 Nov 2013 0 comments

P&G Global Marketing Summit

MPG is proud to have produced Procter & Gamble’s Buzzpoint meeting, which gathered brand managers from around the world to motivate them with an eye toward influencers in the marketplace.

MPG handled all aspects of this exciting event, including lining up speakers such as emcee Nick Clooney and producing a humorous opening video titled Influencer Eye for the Brand Guy. A spoof on the popular TV show Queer Eye for the Straight Guy, the video featured top P&G officers providing their tips on how to attract and engage key influencers.

Bryan McCleary

Associate Director, External Relations / Procter & Gamble

“Buzzpoint was one of the most talked about global events at P&G in recent years. Originally planned for 300 people, the program MPG developed was so inherently buzzworthy that we had to move the venue to accommodate the 600-plus people who registered. The event itself was superb, creating an incredible experience for our global marketing organization, CEO, and top management. Word of mouth about the event spread throughout the industry, including a major article in Advertising Age.”

 by 30 Oct 2013 0 comments

IAMS

Scripted and produced by MPG, The IAMS Experience brought real emotion to The North American Veterinary Conference (TNAVC) and Western Veterinary Conference (WVC), while delivering a hard-hitting scientific message. A turntable set provided a “WOW” as it revolved to present vignettes resembling clients’ home environments. Actors within those environments interacted with a presenter and with live animals to show how IAMS understands and meets the challenges of typical veterinary clients.

The result: packed theaters with lines extending around the booth. At TNAVC, IAMS exceeded its attendance goal by 50%.

See the presentation.

These shows were the latest in a partnership that began in 2004, when MPG mounted IAMS’ first-ever live presentation. That presentation:

  • Increased booth attendance from 7% of all trade show attendees to 41%.
  • Increased qualified leads from 2% to 14%.
  • Increased awareness. In a post-show survey, audience members demonstrated message retention rates of 83%, 76% and 92% for the presentation’s three key product messages.

Bud Most

Project Director, Influencer Marketing / IAMS

“Our booth attendance increased over 200%. Retention of our key booth messages exceeded 93%, which was another 200% increase from previous Conferences. In fact, all objectives and goals were achieved or exceeded for the first time ever. MPG thought of everything necessary to make the execution mirror the high quality of our products. Our brand equity was improved by their attention to detail along with thorough consideration of the brand image and the audience we were targeting.”

 by 29 Oct 2013 0 comments

Jillian Michaels Tour

Fitness guru Jillian Michaels inspires people to improve their health by changing their lifestyles, and with MPG’s help, she delivered a similarly inspiring message to dental hygienists on behalf of Crest + Oral-B.

Jillian was the key speaker at a series of events aimed at helping hygienists motivate their patients. Using examples from her work with weight-loss clients, Jillian provided tips on how hygienists could empower their patients to make positive changes to their oral care routines and their overall health.

MPG handled all production logistics for the “Inspire Change” events, including scenic design, room décor and on-site coordination of lights, sound, video, PowerPoint and crowd flow. After Jillian’s presentation, hygienists were directed to stations where MPG professional hosts delivered product demos.

“Inspire Change” launched at the American Dental Hygienists’ Association meeting in Albuquerque, New Mexico, and was repeated in Chicago at RDH Under One Roof. Due to its overwhelming success, subsequent events took place San Antonio, Boston, Atlanta and Anaheim.

 by 24 Oct 2013 0 comments