Making Messages Memorable at a Big (And We Mean Big!) Tradeshow
When Trimble Agriculture exhibits at a trade show, it’s big! Big booth. Big audiences. A big variety of solutions to share. And the shows themselves are enormous. Farm Progress, billed as the nation’s largest producer-attended outdoor agriculture event, encompasses more than 2,570,000 square feet with an average attendance of about 160,000.
With so much competition for the attention of farmers and advisors, how does Trimble stand out? With a new live presentation introducing all that Trimble has to offer.
Trimble had already experienced success with MPG brand ambassadors, who welcomed visitors and helped detail Trimble solutions at earlier tradeshows. For Farm Progress 2015, Trimble asked us to create a presentation that would open the booth experience. The goal: let visitors know about the breadth of Trimble’s offerings, focusing on the agriculture management software that brings it all together—Connected Farm.
Trimble is best known as an industry leader in guidance and steering, helping farm equipment operate efficiently and thoroughly in the field. Connected Farm brings the data collected by that equipment into one place, allowing growers and their advisors to make better decisions.
MPG’s theme, “Expect More with Trimble,” allowed us to challenge the audience’s prior knowledge of Trimble, then demonstrate how Connected Farm technology can help them get more out of their investments.
Our professionals gave back-to-back presentations throughout the three-day show. Our brand ambassadors, meanwhile, continued to welcome newcomers, direct traffic, answer questions, and put a friendly face on the Trimble experience.
“The MPG team was a pleasure to work with,” said Trimble Event Coordinator Ashley Limoges. “They pulled our marketing materials into one memorable message. Then, they delivered a great experience at the booth. The professionals presenters set the stage for our representatives to have meaningful conversations with our visitors. And the brand ambassadors made sure everyone felt welcome. As a result, we had increased booth traffic which led to new customers and higher post-show sales. We felt like we were in great hands.”
To see MPG in action at Farm Progress, including selections from our live presentation, check out our video. To learn more about our trade show and corporate event services, visit here.