Dermatologists learned why patients with sensitive skin don’t have to sacrifice great fabric care at a new, MPG-created experience for the American Academy of Dermatology Annual Meeting.
Tide, Downy and Bounce took center stage in a dedicated booth that included a professional presentation and a visit by NFL star Shaquil Barrett.
Check out our video for more on how MPG helps build relationships with important dermatologist partners.
P&G Beauty’s transformative science shines in a new experience crafted by MPG for the American Academy of Dermatology Annual Meeting.
Our elevated booth design, professional presentation, and scientific demos brought to life how Olay, Head & Shoulders, Secret, Venus, Braun and Old Spice partner with dermatologists to help bring out the best in their patients’ skin and hair.
In addition to sampling and information sharing, the space also provided a perfect backdrop for influencers and P&G scientists to create social media content.
See all the details in our recap video.
MPG helped pediatricians understand how Dreft can improve laundry care for their littlest patients with a live presentation and booth at the American Academy of Pediatrics National Conference in Anaheim.
Our professional presenters and brand ambassadors drew visitors into the space and shared Dreft’s gentleness on babies’ skin while demonstrating how well it cleans, introducing audience members to Dreft’s new Free & Gentle Unscented variant. MPG’s display also included information on Tide Free & Gentle, Downy and Bounce.
MPG has worked with many brands in their quest to earn recommendations from health care professionals, including Pampers, Always, Metamucil and Olay. Contact us to discuss how we can help your brand engage with these important influencers.
MPG’s work spans the globe. From Europe to China and Australia, our team helps companies and brands stand out abroad.
Most recently, we went Down Under to bring Trimble Ag’s message to life at the Cotton Conference in Gold Coast, Australia. Our professional host delivered back-to-back multimedia presentations at the Trimble booth, demonstrating how Trimble technology enables Easier Farming with Precision.
Past projects include meeting and presentation support for Trimble in Spain and Italy, live tradeshow presentations in Sweden and Germany for Crest and Oral-B, and a presentation in both English and Mandarin at the FDI World Dental Federation.
Also in China, we produced a Broadway-style production introducing Cincinnati, Ohio, as the next host of the World Choir Games. Learn more about this project here.
MPG has full capabilities to meet your international event needs, including trade show booth design and fabrication. Contact us to discuss your next project.
For their second outing at the Natural Products Expo, 9 Elements and Tide built on the success MPG helped them achieve their first time around, creating a fresh, eye-catching booth that blended retail and science to show how their nature-inspired cleaning products not only do a great job, but are gentle to the earth.
We handled all aspects of the experience, including booth design and fabrication, and writing and staffing a live presentation detailing the benefits of 9 Elements along with how Tide is encouraging consumers to make laundry more eco-friendly by washing in cold water. Friendly brand ambassadors rounded it all out, engaging visitors with an invitation to follow up and learn more.
Since joining forces with Crest and Oral-B more than 20 years ago, we’ve consistently taken their convention outreach to new heights, creating exciting new ways for the brands to build relationships with dental professionals.
Our latest is a stunning new custom-designed booth that offers multiple ways for dental pros to experience and learn about Crest + Oral-B innovations.
From the timeline queue and science-based “Innovation Station” demos to brushing stations and dual theaters that allow even more attendees to pulse through, the new booth not only makes engaging with Crest and Oral-B fun and memorable, it is a true stand-out with its striking blue color-scheme and larger-than-life graphics.
At the heart of the booth are our multi-media presentations, which bring Crest and Oral-B to life through storytelling, special effects, and the talents of our MPG professional presenters.
The new booth, which debuted at Yankee Dental Congress 2020, will be Crest and Oral-B’s “home away from home” for the foreseeable future.
When Swiffer needs to build relationships with flooring professionals, they turn to MPG.
From a custom booth with eye-popping graphics to interactive presentations, our team has helped Swiffer stand out at industry events such as the National Wood Flooring Association Expo and The International Surface Event. Check out our recap video!
We’ve been with Swiffer since its first foray into professional trade shows. Our presentations and demos prove Swiffer PowerMop’s safety on wood floors, while showcasing features developed based on feedback from flooring experts and consumers. The experience has been a game changer, and brand team members have raved about MPG’s work furthering Swiffer’s reputation within the wood industry.
Seeking to build relationships with OBGYN professionals, we crafted a series of demos bringing to life why doctors and nurses should recommend Always, Metamucil, Tampax and Dreft to their patients.
The mini-presentations were given at the Annual Clinical and Scientific Meeting of the American Congress of Obstetricians and Gynocologists. Medical professionals made their way among a series of stations, engaging with MPG presenters and hosts for an up-close look at how these brands can help improve their patients’ lives.
MPG worked closely with brand representatives on all aspects of the experience, from scripting and staging to booth and graphic design.
There’s a real science to creating diapers and wipes that help protect babies’ skin. With MPG’s help, Pampers is bringing that science to life for pediatricians. Our live demonstrations have been shared at events such as the American Academy of Dermatology meeting and the American Academy of Pediatrics National Conference and Exhibition.
By combining hands-on demos with compelling design insight, MPG product specialists give doctors a reason to recommend Pampers for their littlest patients. In fact, 91% of physicians who visited our booth at AAD said they were more likely to recommend the products featured there.
The MPG team brought our science to life with professionalism and flair. They worked tirelessly with us to make sure all details were correct, and that our message was communicated in a way that the doctors in the audience would find compelling, while still retaining our warm and caring brand character.
MPG has helped P&G brands look their best to dermatologists since 2004. Now, more brands are seeking recommendations from these important influencers. And our experiences have evolved to keep pace.
Our booth at the annual American Academy of Dermatology meeting brings the elegance and innovation of P&G skin care to life. You can see a sample of the 2023 show right here.
The experience has included a science-focused multi-media live presentation, hands-on demonstrations, and other experiences that help dermatologists understand how brands such as Olay, Gillette, Pampers, head & shoulders and Tide Free & Gentle can address common patient concerns.
MPG provides turnkey services for winter AAD, including exhibit design and fabrication, presentation scripting, video production, and staffing of professional product specialists.
See a recap of our work at AAD 2018
“MPG’s work this year at the American Academy Dermatology set a new standard of excellence. More than 6,000 medical professionals visited our booth in just three days, and left amazed, buzzing – and, most importantly, enthused about P&G’s products and science.”
A full-service experiential marketing agency specializing in event management, interactive presentations, trade show displays, event design and decor, entertainment management and event digital marketing. Partner with us and put your message in the spotlight.
