MPG was wickedly thrilled to help Olay and Secret bring to life their collaboration with the Wicked: For Good film in New York City. The one-day pop-up invited media, influencers, and the public into the world of Oz to explore limited-edition body washes and antiperspirants inspired by Elphaba and Glinda. Our professional presenters gave MPG-scripted demos showcasing the product science and benefits, while our world-class brand ambassadors facilitated a seamlessly magical experience. The event was a spellbinding success, generating a slew of Instagram and TikTok posts, and we were honored to help share how Olay and Secret can transform personal care… for good!